Strategy in the media

Author: Henry, Craig

Source: Strategy and Leadership, Volume 35, Number 4, 2007 , pp. 52-59(8)

Publisher: Emerald Group Publishing Limited

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Abstract:

Purpose - <IT>Over a two-month period, the editor of this media review has searched worldwide for the most interesting and useful articles, blogs and books on the topic of strategic management.</IT> Design/methodology/approach - <IT>In addition to his own finds, the editor sorted through suggestions by a team of veteran top managers and senior academics.</IT> Findings - <IT>The result is a surprisingly diverse set of media articles about strategy and leadership on such topics as brand bruising, executive compensation at Detroit automakers, walled garden idea, Russian high-tech boom, botnets threat, new LBO worker/management model, downsizing as restoration, four principles of luxury brands, growing economic ties between Asia and the Middle East, Indian automaker confront deregulation, addressing and adapting to global warming, commoditizing the Starbucks brand, Silicon Valley's geographical advantage, collaborative networks, new pricing strategies, dollar's reserve-currency status.</IT> Practical implications - <IT>URL links and references have been provided for the articles so that managers can easily follow up this quick scan of the media by reading the articles in full.</IT> Originality/value - <IT>Provides a snapshot of what managers are reading and a guide to trends and fresh thinking.</IT>

Keywords: Automotive industry; Brand management; Currencies; Remuneration; Russia; Strategic management

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10878570710761417

Publication date: 2007-07-10

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