Author: Henry, Craig

Source: Strategy and Leadership, Volume 35, Number 3, 2007 , pp. 56-62(7)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - <IT>Over a two-month period, the editor of this media review has searched worldwide for the most interesting and useful articles, blogs and books on the topic of strategic management.</IT> <B>Design/methodology/approach</B> - <IT>In addition to his own finds, the editor sorted through suggestions by a team of veteran top managers and senior academics.</IT> <B>Findings</B> - <IT>The result is a surprisingly diverse set of media articles about strategy and leadership on such topics as commoditization, myth of market share, blockbuster business model, negative effects of success on creativity, change-agent trap, innovation and marketing ROI, open-source economy, Idea engineering, polarized consumer markets.</IT> <B>Practical implications</B> - <IT>URL links and references have been provided for the articles so that managers can easily follow up this quick scan of the media by reading the articles in full.</IT> <B>Originality/value</B> - <IT>Provides a snapshot of what managers are reading and a guide to trends and fresh thinking.</IT>

Keywords: Market share; Return on investment

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10878570710745857

Publication date: 2007-05-15

More about this publication?

• Previously published as The Antidote

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