Author: Henry, Craig

Source: Strategy and Leadership, Volume 34, Number 5, 2006 , pp. 58-66(9)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - <IT>Over a two-month period, the editor of this review has searched worldwide for the most interesting and useful media articles on the topic of strategic management for the July/August issue of <IT>Strategy & Leadership</IT>.</IT> <B>Design/methodology/approach</B> - <IT>In addition to his own collection of finds, the editor sorted through suggestions by a team of veteran top managers and senior academics for new strategic concepts and actions.</IT> <B>Findings</B> - <IT>The result is a surprisingly diverse set of media discoveries on such topics as best-in-class metrics, the value of an MBA, consumer market evolution, new Internet marketing concepts, price cut traps, must win battles, Google business model innovations, the strategy/design interface.</IT> <B>Practical implications</B> - <IT>URL links and references have been provided for the articles so that managers can easily follow up this quick scan of the media by reading the articles in full.</IT> <B>Originality/value</B> - <IT>Provides a snapshot of what managers are reading and a guide to trends and fresh thinking.</IT>

Keywords: Consumer marketing; Internet marketing; Organizational innovation; Prices

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10878570610684865

Publication date: 2006-09-01

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• Previously published as The Antidote

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