IngentaConnect Blue oceans, temporary monopolies, and lessons from practice

Abstract:

This report on the Fifth Annual Conference of the Association of Strategic Planning (ASP), "Strategy in action: lessons from practice," was held in Long Beach, California. This report covers the two keynote speakers plus highlights from a selection of the presentations (for more information see the <IT>ASP website: www.strategyplus.org).</IT> Purpose - <IT>The article summarizes the highlights of the Association for Strategic Planning's 2006 Annual Conference held on February 28, 2006 in Long Beach, California, one of the premier strategic-planning conferences in the US.</IT> Design/methodology/approach - <IT>This is reportage on the annual ASP conference.</IT> Findings - <IT>The remarks of the two keynote speakers are summarized: W. Chan Kim's on "blue ocean strategy" that makes the competition irrelevant, and Milind Lele's remarks on situational monopolies that also, for a time, gets rid of competition. Both authors' remarks were based on recently published best selling books. In addition, of 40 other presentations offered in concurrent sessions, the article highlights a select few, enough to give a flavor of the conference theme of "Strategy in action - lessons from practice".</IT> Practical implications - <IT>The actual conference (and this report) was targeted both to practitioners and strategic consultants eager to learn about the latest methods and pitfalls in doing strategic planning.</IT> Originality/value - <IT>Both audiences will benefit from reading this article principally by learning about the experiences, experiments, and successes of other companies' and consultants' efforts in actually doing strategic planning.</IT>

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