Strategy and Leadership

The practice of co-creating unique value with customers: an interview with C.K. Prahalad
pp. 4-9(6)
Authors: Leavy, Brian; Moitra, Deependra

The customer-led bank: converting customers from defectors into fans
pp. 10-20(11)
Authors: Wisskirchen, Cornel; Vater, Dirk; Wright, Tim; Backer, Philippe De; Detrick, Christine

Gaining 3-D customer insight to drive profitable growth
pp. 21-27(7)
Authors: Langford, Ron; Schulz, Kraig

How technology-driven business strategy can spur innovation and growth
pp. 28-34(7)
Authors: Berman, Saul J.; Hagan, Jeff

Profiting from evidence-based management
pp. 35-42(8)
Authors: Pfeffer, Jeffrey; Sutton, Robert I.

Measuring the value of human capital investments: the SAP case
pp. 43-52(10)
Authors: Cantrell, Susan; Benton, James M.; Laudal, Terry; Thomas, Robert J.