Author: Keidel, Robert W.

Source: Strategy and Leadership, Volume 33, Number 4, 2005 , pp. 58-59(2)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - <IT>The author urges managers to pay more respect to the time-honored tradition of sketching ideas on the back of an envelope or a napkin managers. It is a way to become more skilled at imaginatively using simple yet sophisticated cognitive tools.</IT> <B>Design/methodology/approach</B> - <IT>A number of examples of using images to achieve leaps of learning are cited.</IT> <B>Findings</B> - <IT>Senior managers often make breakthrough ideas at informal sessions when they sketch their thoughts literally on a napkin.</IT> <B>Research limitations/implications</B> - <IT>Crafting strategy on a piece of paper is a creative activity ripe for both exploration and exploitation in all organizations.</IT> <B>Practical implications</B> - <IT>Managers should save the napkin on which they have sketched out their bold idea and present it at future sessions for reevaluation.</IT> <B>Originality/value</B> - <IT>An entertaining look at how important ideas germinate and get communicated.</IT>

Keywords: Drawings; Ideas generation; Learning

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10878570510608077

Publication date: 2005-08-01

More about this publication?

• Previously published as The Antidote

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