Case study: Outsourcing enables American startup to enter Japanese funeral services industry

Author: Grossberg, Kenneth Alan

Source: Strategy and Leadership, Volume 32, Number 6, 2004 , pp. 37-41(5)

Publisher: Emerald Group Publishing Limited

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Abstract:

American business models have been used as levers to open many industries in Japan to participation by foreign firms, from toy retailing to fast food restaurants and from consumer banking to direct selling of computers. This case describes the efforts of All Nations Society to apply an American approach to outsourcing, pricing, and service bundling in the very traditional industry of funeral services so as to create a competitive advantage for itself against companies that practice opaque pricing and have high overheads.

Keywords: Corporate strategy; Japan; Outsourcing; Service industries; United States of America

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10878570410568901

Publication date: 2004-12-01

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