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Previously published as The Antidote

Publisher: Emerald Group Publishing Limited

Volume 32, Number 2, 2004
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Reducing M&A risk through improved due diligence
pp. 12-19(8)
Authors: Perry, Jeffery S.; Herd, Thomas J.

Making brand equity a key factor in M&A decision-making
pp. 20-27(8)
Authors: Kumar, Shailendra; Blomqvist, Kristiane Hansted

Modeling how their business really works prepares managers for sudden change
pp. 28-35(8)
Authors: Bürgi, Peter; Victor, Bart; Lentz, Jody

IBM's strategy - melding strategy and branding
pp. 44-48(5)
Authors: Clark, Kevin; McNeilly, Mark

IBM's Think strategy - melding strategy and branding
pp. 44-48(5)
Authors: Clark, Kevin; McNeilly, Mark

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Key:
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