Strategy and Leadership

Metamorphosis in the auto industry
pp. 4-8(5)
Authors: Benko C.; McFarlan W.

Now or never: the automotive collaboration imperative
pp. 9-16(8)
Authors: Blake D.; Cucuzza T.; Rishi S.

Demand innovation: GM's OnStar case
pp. 17-22(6)
Authors: Slywotzky A.; Wise R.

Achieving competitive differentiation: the challenge for automakers
pp. 23-30(8)
Author: Tay H.K.

What strategic investments should you make during a recession to gain competitive advantage in the recovery?
pp. 31-39(9)
Author: Roberts K.