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Previously published as The Antidote

Strategy and Leadership was previously published as The Antidote.

Publisher: Emerald Group Publishing Limited

Volume 30, Number 5, 2002

On misdirecting management
pp. 5-9(5)
Authors: Barabba, Vincent; Pourdehnad, John; Ackoff, Russell L.

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Getting from good to great: a conversation with Jim Collins
pp. 10-14(5)
Authors: Finnie, William C.; Abraham, Stanley C.

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Portfolio power: harnessing a group of brands to drive profitable growth
pp. 15-21(7)
Authors: Pierce, Andrew; Moukanas, Hanna

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Brand architecture: building brand portfolio value
pp. 22-28(7)
Authors: Petromilli, Michael; Morrison, Dan; Million, Michael

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Gathering information for strategic decisions, routinely
pp. 29-34(6)
Author: McNeilly, Mark

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