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Previously published as The Antidote

Strategy and Leadership was previously published as The Antidote.

Publisher: Emerald Group Publishing Limited

Volume 28, Number 4, 2000

The power of the brand
pp. 4-9(6)
Author: Davis, Scott M

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Cyberbranding: leveraging your brand on the Internet
pp. 10-15(6)
Author: Bergstrom, Alan

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To build brand equity, marketing alone is not enough
pp. 16-20(5)
Author: Schreuer, Richard

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Value nets: reinventing the rusty supply chain for competitive advantage
pp. 21-26(6)
Authors: Bovet, David; Martha, Joseph

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E-transformation basics: key to the new economy
pp. 27-31(5)
Author: Sharma, Panna

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