Purpose ‐ To present a study analyzing the intellectual performance of Greek listed corporations on the Athens Stock Exchange under the distinctive aspect of being a "globalized" or "localized" firm. Design/methodology/approach ‐ Due to the used VAIC™
method the firm's performance is researched under its intellectual (IC) and physical (CA) aspect. The investigation confirms the existence of some semantic ‐ added value-based ‐ performance differences by using predictor variables (discriminant analysis) and factors or "drivers"
(factor analysis) influencing the actual "globalization status quo". Findings ‐ States that "localized firms" are the distinct small technocratic, blue-collar intellectual performers while the "globalized" ones are the large plutocratic, white-collar intellectual performers.
Research limitations/implications ‐ There is a need to analyze data of more corporations and for a longer time period in order to prove clearly the assumptions of the VAIC™ method. Additional comparative research with other (international) corporations will prove (or not)
the above findings concerning intellectual differences due to the "globalization" status. Practical implications ‐ Offers an international comparative research possibility for "advanced" researchers in academia or praxis and enables "beginners" to learn a way of measuring intellectual
capital performance. Originality/value ‐ This paper is an original research based on confirmed data of listed firms, using a "simple" but excellent method, in order to highlight the intellectual phenomenon in a "rational" (metric) way.