Skip to main content

The intangible/intellectual resource "curse": Symptoms and cures

Buy Article:

$54.08 plus tax (Refund Policy)


This paper examines the limits of pragmatism in strategy formulation in the new, knowledge-rich economy. By tracing the history of pragmatism in social and management thought, and assessing the commonalties and complementarities between a firm's vision and mission, we explore the possibility and consequences of an intangible resource curse for firms pursuing strategies of incessant pragmatic growth in the expanding Web-based domain. Ultimately, we posit a combined influence of market-based governance and strategy simplification as an effective antidote to the executive intangible resource binging, which is sustainable as long as confidence and trust continue to be shared among the firm stakeholders.

Keywords: Intangible Assets; Marketing; Problem Identification; Strategy; Theory

Document Type: Research Article


Publication date: October 30, 2002


Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more