International marketing and electronic government sources: a collaborative research strategy workshop

Authors: Tims, Betty J.; Judd, Vaughan C.

Source: Reference Services Review, Volume 29, Number 2, 2001 , pp. 157-165(9)

Publisher: Emerald Group Publishing Limited

Buy & download fulltext article:

Price: $38.00 plus tax (Refund Policy)

Abstract:

Reference and document librarians are increasingly faced with questions about international marketing as a result of globalization. Knowing where to look for specialized information of this kind can be a daunting task. While the focus of this paper is to describe an international marketing workshop, the sources described and the types of questions raised in the workshop can be helpful to busy reference librarians. This paper describes four US government sources that are available in electronic format. Using these electronic sources, librarians can quickly answer a variety of questions, or show patrons how they can find information free of charge.

Keywords: Academic libraries; Government libraries; International marketing; Learning; Librarians; Market research

Document Type: Research article

DOI: http://dx.doi.org/10.1108/00907320110394227

Publication date: 2001-06-01