Author: Goodwin, Susan

Source: Library Hi Tech, Volume 23, Number 4, 2005 , pp. 610-621(12)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - The purpose of this article is two-fold: to provide guidance on how to present persuasive web site redesign presentations to library stakeholders; and to introduce screen capture software as an effective and persuasive tool for usability studies to both record data and promote redesign recommendations to library stakeholders. <B>Design/methodology/approach</B> - Includes a review of the literature summarizing effective techniques used to create persuasive presentations and recounts how Camtasia Studio, Techsmith's screen capture software, was employed by the Usability Committee at Texas A&M University Libraries to record usability tests and present the committee's redesign recommendations to library administration and staff. <B>Findings</B> - Screen capture software in conjunction with effective presentations can have a positive impact on library-wide buy-in for web site redesign initiatives. <B>Originality/value</B> - Will be of interest to usability committees who want to streamline data recording and distribution techniques, as well as provide colleagues with a more compelling "data-rich" option for the presentation of findings.

Keywords: Design; Presentations; User interfaces; Video

Document Type: Research article

DOI: http://dx.doi.org/10.1108/07378830510636382

Publication date: 2005-12-01

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