Knowledge marketplaces: strategic issues and business models

Authors: Kafentzis K.; Mentzas G.; Apostolou D.; Georgolios P.

Source: Journal of Knowledge Management, Volume 8, Number 1, 2004 , pp. 130-146(17)

Publisher: Emerald Group Publishing Limited

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Abstract:

An increasing number of enterprises are getting interested in exploiting their knowledge assets outside the organizational borders and in augmenting their knowledge network. A first generation of electronic knowledge marketplaces has been developed in order to provide the platforms for knowledge exchange and trading at inter-organizational level. This paper develops a framework to evaluate the strategic issues, business models, roles, processes, and revenue models of knowledge trading platforms, and provides a detailed analysis of five existing knowledge marketplaces based on this framework. Finally, a set of conclusions is drawn on what issues should be addressed in a knowledge marketplace in order to eliminate the risks and gain the trust of its targeted customers.

Keywords: Knowledge Management; Strategic Management; Business-To-Business Marketing

Document Type: Research article

DOI: http://dx.doi.org/10.1108/13673270410523961

Publication date: 2004-03-05