Organisational factors and knowledge management within large marketing departments: an empirical study

Authors: Bennett, Roger; Gabriel, Helen

Source: Journal of Knowledge Management, Volume 3, Number 3, 1999 , pp. 212-225(14)

Publisher: Emerald Group Publishing Limited

Buy & download fulltext article:

Price: $38.00 plus tax (Refund Policy)

Abstract:

One hundred and seventy-nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises were analysed with respect to each company's use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and ability to cope with change. Respondents' views on the contributions of KM to marketing management were also examined.

Keywords: Knowledge Management; Intranets; Tacit Knowledge

Document Type: Research article

DOI: http://dx.doi.org/10.1108/13673279910288707

Publication date: 1999-03-01