Qualitative Market Research: An International Journal

The Nominal Group Technique: an aid to Brainstorming ideas in research
pp. 6-18(13)
Author: Boddy, Clive

Why we ignore social networking advertising
pp. 19-32(14)
Authors: Hadija, Zeljka; Barnes, Susan B.; Hair, Neil

Exploring consumer-brand relationship quality and identification: Qualitative evidence from cosmetics brands
pp. 33-56(24)
Authors: Papista, Erifili; Dimitriadis, Sergios

Evaluating responses to celebrity endorsements using projective techniques
pp. 57-69(13)
Authors: Tantiseneepong, Nisachon; Gorton, Matthew; White, John

Using qualitative methodologies to understand behaviour change
pp. 70-86(17)
Authors: Logie-MacIver, Liz; Piacentini, Maria; Eadie, Douglas

What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising
pp. 87-103(17)
Authors: Frazer, Lorelle; Weaven, Scott; Giddings, Jeff; Grace, Debra