Qualitative Market Research: An International Journal

A discourse analytical approach to qualitative marketing research
pp. 103-109(7)
Author: Skålén, Per

Visitor narratives: researching and illuminating actual destination experience
pp. 110-129(20)
Authors: Guthrie, Cathy; Anderson, Alistair

Wal-Mart is coming to Guelph: hedonic to utilitarian shoppers' perceptions
pp. 130-153(24)
Authors: Teed, Moira; Norman, Christopher; Aung, May; Adlam, Doug; Goswami, Sameer; Surgeoner, Brae; Zhu, BiChen

An examination of consumer browsing behaviors
pp. 154-173(20)
Author: Xia, Lan

Consumer retirement planning: an exploratory study of gender differences
pp. 174-188(15)
Authors: Grace, Debra; Weaven, Scott; Ross, Mitchell

Modeling in branding: a critical ethnography approach
pp. 189-209(21)
Authors: El-Amir, Ayman; Burt, Steve