Qualitative Market Research: An International Journal logo Emerald Group Publishing Limited logo

Publisher: Emerald Group Publishing Limited

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Volume 3, Number 3, 2000
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Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm
pp. 118-126(9)
Authors: Healy, Marilyn; Perry, Chad

Exploring consumer product construct systems with the repertory grid technique
pp. 127-144(18)
Authors: Marsden, David; Littler, Dale

An emotional business: a guide to understanding the motivations of small business decision takers
pp. 145-157(13)
Authors: Culkin, Nigel; Smith, David

Implementing international qualitative research: techniques and obstacles
pp. 158-164(7)
Authors: Zimmerman, Alan S; Szenberg, Michael

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