Influences on the intent to make Internet purchases

Author: George, Joey F.

Source: Internet Research: Electronic Networking Applications and Policy, Volume 12, Number 2, 2002 , pp. 165-180(16)

Publisher: Emerald Group Publishing Limited

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Abstract:

Using the theory of planned behavior as the theoretical base, data collected through a semi-annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual purchasing behavior. Taking Internet experience into account, general support for the model was found.

Keywords: Internet; Management theory; Privacy; Retailing; Trust

Document Type: Research article

DOI: 10.1108/10662240210422521

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