Modelling for corporate identity studies: case of identity as communications strategy

Authors: Check-Teck, Foo; Lowe, Andy

Source: Corporate Communications: An International Journal, Volume 4, Number 2, 1999 , pp. 89-92(4)

Publisher: Emerald Group Publishing Limited

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Abstract:

A generic model is developed to systematise research to build case studies on the shaping of corporate identity. In embedding the model with a case, we discuss how a firm sited both in Singapore and Indonesia perceives identity to be inherently part of communciation strategy.

Keywords: Communications; Corporate Identity; Indonesia; Singapore

Document Type: Research article

DOI: http://dx.doi.org/10.1108/13563289910268124

Publication date: 1999-02-01