Corporate Communications: An International Journal

Television: force multiplier or town crier in the global village?
pp. 61-72(12)
Author: Taylor, Philip M

Measuring communication impact for university advertising materials
pp. 73-79(7)
Authors: Gatfield, Terry; Barker, Michelle; Graham, Peter

The many faces of English: intra-language variation and its implications for international business
pp. 80-88(9)
Authors: Bloch, Brian; Starks, Donna

Modelling for corporate identity studies: case of identity as communications strategy
pp. 89-92(4)
Authors: Check-Teck, Foo; Lowe, Andy

Spotlight Strathclyde: police and media strategies
pp. 93-97(5)
Author: Boyle, Raymond

Evaluating media exposure: an application of advertising methods to publicity measurement
pp. 98-105(8)
Authors: Kim, Yungwook; Kim, Jihye; Park, Jungki; Choi, Youjin