Publisher: Emerald Group Publishing Limited

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Volume 13, Number 6, 2007

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Mobile customer relationship management: an exploratory analysis of Italian applications
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Authors: Valsecchi, Marta; Renga, Filippo Maria; Rangone, Andrea

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Mobile customer relationship management: underlying issues and challenges
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Authors: Sinisalo, Jaakko; Salo, Jari; Karjaluoto, Heikki; Leppäniemi, Matti

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Internet vs mobile banking: comparing customer value perceptions
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SMS advertising, permission and the consumer: a study
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Mobilizing customer relationship management: A journey from strategy to system design
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Mobile technology in field customer service: Big improvements with small changes
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