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A coordination analysis of the creative design process

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The creative design process is often characterised by high task uncertainty and tight dependency on other functions both within a firm and with external parties. Coordination thus plays a key role in integrating different functions related to the design process in attaining a common objective of delivering products to end customers. This paper examines coordination mechanisms and their determinants in the creative design process of a fashion firm. It is argued that coordination mechanisms are driven by a set of three determinants, namely responsibility interdependence, uncertainty, and conflict. Findings from the case study are presented and areas for future research are provided.

Keywords: Design; Fashion; Supply chain management

Document Type: Research Article


Publication date: 2004-08-01

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