Journal of Marketing Practice: Applied Marketing Science

Socialization influences on preparation for later life
pp. 163-176(14)
Authors: Mathur, Anil; Moschis, George P

Heritage, nostalgia, and the "grey" consumer
pp. 177-199(23)
Author: Goulding, Christina

A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia
pp. 200-212(13)
Authors: Wei, Sherrie; Ruys, Hein; Muller, Thomas E

Identifying the expectations of older food consumers: More than a “shopping list” of wants
pp. 213-232(20)
Authors: Hare, Caroline; Kirk, David; Lang, Tim

Stress and consumer behavior: Coping strategies of older adults
pp. 233-247(15)
Authors: Mathur, Anil; Moschis, George P; Lee, Euehun

The portrayal of older characters in magazine advertising
pp. 248-261(14)
Authors: Carrigan, Marylyn; Szmigin, Isabelle