Merged with Marketing Intelligence & Planning in 2000

Journal of Marketing Practice: Applied Marketing Science is now published as Marketing Intelligence & Planning.

Publisher: Emerald Group Publishing Limited

Related content
Volume 2, Number 3, 1996

< previous issue | all issues | next issue >

Favourites:Add to Favourites
Favourites:Add to Favourites

Marketing implementation: building and sharing real market understanding
pp. 15-28(14)
Authors: Piercy, Nigel F; Lane, Nikala

Favourites:Add to Favourites

Critical issues in implementing marketing
pp. 29-43(15)
Author: Meldrum, Mike

Favourites:Add to Favourites

Interactive services: how to identify and target the new markets
pp. 44-67(24)
Authors: Kangis, Peter; Rankin, Kathy

Favourites:Add to Favourites

Creating a ring of commitment to customers
pp. 71-92(22)
Author: Shaw, Robert

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more