Merged with Marketing Intelligence & Planning in 2000

Journal of Marketing Practice: Applied Marketing Science is now published as Marketing Intelligence & Planning.

Publisher: Emerald Group Publishing Limited

Related content
Volume 2, Number 3, 1996

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Marketing implementation: building and sharing real market understanding
pp. 15-28(14)
Authors: Piercy, Nigel F; Lane, Nikala

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Critical issues in implementing marketing
pp. 29-43(15)
Author: Meldrum, Mike

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Interactive services: how to identify and target the new markets
pp. 44-67(24)
Authors: Kangis, Peter; Rankin, Kathy

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Creating a ring of commitment to customers
pp. 71-92(22)
Author: Shaw, Robert

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