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Rhetoric or reality: shifts in graduate career management?

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The current rhetoric about the demise of traditional concepts of "career" poses a challenge to organizations which rely on the development of managerial talent through fast-track programmes. Reports on the career management philosophy, strategy, policy and practice of 20 organizations which are major graduate recruiters. Human resource and career management specialists responsible for fast-track recruitment and career development within these companies provided information via semi-structured interviews. Data were analysed using content and thematic analysis with the aid of a qualitative data analysis package to elicit patterns and trends in the approaches being used. Organizations varied in the extent to which they were attempting to achieve a shift in the employment relationship offered to graduates. Symbolic shifts were being generated through both cultural and process changes in an attempt to move from a traditional notion of career to a transactional-type relationship with graduates, based on opportunities for development.

Keywords: Career planning; Graduates; Research

Document Type: Research Article


Publication date: July 1, 1997

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