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Publisher: Emerald Group Publishing Limited

Volume 16, Number 3, 2009

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Statistical modeling and probabilistic composition in the prediction of the customer lifetime value
pp. 335-350(16)
Authors: Sant'Anna, Annibal Parracho; Ribeiro, Rodrigo Otavio de Araujo

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Residents' involvement in tourism and their perceptions of tourism impacts
pp. 351-371(21)
Authors: Sharma, Bishnu; Dyer, Pam

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A new advertising effectiveness model for corporate advertising web sites: A relationship marketing approach
pp. 372-386(15)
Authors: Patsioura, Fotini; Vlachopoulou, Maro; Manthou, Vicky

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Product variety: an auto industry analysis and a benchmarking study
pp. 387-400(14)
Authors: Scavarda, Luiz Felipe; Schaffer, Jens; Scavarda, Annibal José; Reis, Augusto da Cunha; Schleich, Heinrich

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Benchmarking in service marketing ‐ a longitudinal analysis of the customer
pp. 401-414(14)
Authors: Koller, Monika; Salzberger, Thomas

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Benchmarking Russian and Finnish food industry supply chains
pp. 415-431(17)
Authors: Tuominen, Tommi; Kitaygorodskaya, Natalia; Helo, Petri

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Predicting corporate failure: some empirical evidence from the UK
pp. 432-444(13)
Authors: Appiah, Kingsley Opoku; Abor, Joshua

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