Networked enterprise: a case study of implementing an information network system for global product development

Purpose ‐ The challenge of global product design and manufacturing in the networked enterprise is to have an information hub supported by an information infrastructure that is difficult to imitate by competitors. The global company can use this global network to share information among its members and provide fast response to customers. The purpose of this paper is use to the dispersed production network to show where knowledge management can be deployed in operations for gaining competitive advantage. Design/methodology/approach ‐ The case study method was selected as the research method. The case of Hasbro Far East Ltd is presented to depict the components of the information hub and why knowledge management can be effectively deployed in the management of the collaborative product development process. Findings ‐ The findings of the case study support the argument that the streamlined collaborative process can be institutionalised in the form of information hub to facilitate the use of a new business model for global product design and outsourced manufacturing. The new business model guides an incremental approach in transforming the operations of a global enterprise which serves a show case in business process management for benchmarking. Research limitations/implications ‐ This paper offers a business model of knowledge management in networked enterprise for global product design and manufacturing. The success of using the model depends on the sponsor in the creation of the knowledge-based system and the ability in resolving conflicts through information sharing among members of networked enterprise. Future research should concentrate on developing enterprise performance tools to facilitate the alignment of views from different participants of the network so that they can become sponsors earlier in committing to the development of an information hub for knowledge management and achieve the new dispersed production network business model. Originality/value ‐ Findings may pose interesting implications for global entrepreneurs, policymaker, suppliers and supporting institutions, for the way they work together to gain the most benefits and competitive advantage from the new business model.