Skip to main content

Multicast-based online auctions: a performance perspective

Buy Article:

$54.08 plus tax (Refund Policy)

Abstract:

Online auctions on the Internet have become popular. However, the communication techniques currently used in the online auction industry are primarily based on unicast technology. Unicast-based online auctions suffer from unbearable delay of the communication between the auctioneer and bidders. Recently, multicast is changing the Internet environment, and is penetrating to the online auction field. This study describes a model for multicast-based online auctions. The laboratory experiments demonstrate that the communication performance of multicast-based online auctions is significantly better than that of traditional unicast-based auctions.

Keywords: Auctions; Internet; Online Transaction Processing; Performance Measurement

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/14635770310457548

Publication date: March 12, 2003

mcb/131/2003/00000010/00000001/art00004
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more