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Publisher: Emerald Group Publishing Limited

Volume 7, Number 5, 2000

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Benchmarking brand management in the creative industry
pp. 360-372(13)
Authors: Andriopoulos, Constantine; Gotsi, Manto

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New product launch "mix" in growth and mature product markets
pp. 389-405(17)
Authors: Hart, Susan; Tzokas, Nikolaos

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Scanning the business environment: some conceptual issues
pp. 406-413(8)
Author: Kourteli, Liana

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