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Competitive environments, dynamic strategy development capabilities and business performance

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Outlines a survey carried out among 33 large corporations in the UK, which aimed to discover the level of dynamics in the competitive environment, the level of dynamics in strategy development and the performance of the organization. Outlines the methodology used and the results obtained. Concludes that organizations can be successful in any competitive environment but that organizations with dynamic approaches to strategy development achieve superior performance in all competitive environments.
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Keywords: Competitive Strategy; Development; Multinationals; Performance; United Kingdom

Document Type: Research Article

Publication date: 1996-03-01

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