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Home / Journal of Product and Brand Management, Volume 22, Number 4

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Publisher: Emerald Group Publishing Limited

Volume 22, Number 4, 2013

Brand and category design consistency in brand extensions
pp. 272-285(14)
Authors: Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra

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Testing FMCG innovations: experimental real store versus virtual
pp. 286-292(7)
Author: Bressoud, Etienne

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Adding value to insurance products: the AXA Irish experience
pp. 293-299(7)
Author: Brophy, Richard

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Better branding: brand names can influence consumer choice
pp. 300-308(9)
Authors: Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; Barrios, Fernando

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Extending technology for market disruption: a case study
pp. 309-313(5)
Authors: Notarantonio, Elaine M.; Jr, Charles J. Quigley

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Price sequences, perceived variability, and choice
pp. 314-321(8)
Authors: Dolansky, Eric; Vandenbosch, Mark

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