Journal of Product and Brand Management

ISSN 1061-0421 (Print)

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Volume 21, Number 7, 2012

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Effects of complete products on consumer judgments
pp. 499-507(9)
Authors: Ozcan, Timucin; Sheinin, Daniel A.

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Place branding: creating self-brand connections and brand advocacy
pp. 508-515(8)
Authors: Kemp, Elyria; Childers, Carla Y.; Williams, Kim H.

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Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana
pp. 516-528(13)
Authors: Narteh, Bedman; Odoom, Raphael; Braimah, Mahama; Buame, Samuel

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Brand loyalty and the role of hedonic value
pp. 529-537(9)
Authors: Kuikka, Anna; Laukkanen, Tommi

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The relationship between customer value and pricing strategies: an empirical test
pp. 538-546(9)
Authors: Codini, Anna; Saccani, Nicola; Sicco, Alessandro

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Price unfairness: the indirect effect on switching and negative word-of-mouth
pp. 547-557(11)
Authors: Santos, Cristiane Pizzutti dos; Basso, Kenny

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