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Home / Journal of Product and Brand Management, Volume 19, Number 7

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Publisher: Emerald Group Publishing Limited

Volume 19, Number 7, 2010

The rise of the pricing function: origins and perspectives
pp. 468-476(9)
Authors: Carricano, Manu; Trinquecoste, Jean-Francois; Mondejar, Juan-Antonio

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Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
pp. 477-486(10)
Authors: Choi, Sungchul; Ge, Xin; Messinger, Paul R.

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Delay-discounting rewards from consumer sales promotions
pp. 487-495(9)
Authors: Coker, Kesha K.; Pillai, Deepa; Balasubramanian, Siva K.

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Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
pp. 496-503(8)
Author: Lowe, Ben

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The relative influence of pioneer and follower price on reference price and value perceptions
pp. 504-511(8)
Authors: Lowe, Ben; Alpert, Frank

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Regulatory focus as a determinant of brand value
pp. 512-517(6)
Authors: Love, Edwin; Staton, Mark; Chapman, Christopher N.; Okada, Erica Mina

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