Journal of Product and Brand Management

Function and problems of brand name pharmaceuticals
pp. 240-241(2)
Author: Rotfeld, Herbert Jack

Corporate brand reputation and the adoption of innovations
pp. 242-250(9)
Authors: Corkindale, David; Belder, Marcus

Perceptual categorization of private labels and national brands
pp. 251-261(11)
Authors: Nenycz-Thiel, Magda; Romaniuk, Jenni

Measuring customer-based brand equity: empirical evidence from the sportswear market in China
pp. 262-271(10)
Authors: Tong, Xiao; Hawley, Jana M.

A mixed method approach to understanding brand personality
pp. 272-283(12)
Authors: Arora, Raj; Stoner, Charles

Does a brand have to be consistent?
pp. 284-291(8)
Author: Charters, Steve

Issues in a down economy: blue oceans and new product development
pp. 292-296(5)
Author: Pitta, Dennis

Could higher fees lead to lower prices?
pp. 297-305(9)
Authors: Ancarani, Fabio; Gerstner, Eitan; Possel, Thorsten; Radic, Dubravko

The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
pp. 306-312(7)
Authors: Palazón, Mariola; Delgado, Elena