Journal of Product and Brand Management

Searching for competitive advantage with the aid of the brand potential index
pp. 165-176(12)
Author: Vukasovic, Tina

Global brand market-entry strategy to manage corporate reputation
pp. 177-187(11)
Authors: Omar, Maktoba; Jr, Robert L. Williams; Lingelbach, David

Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
pp. 188-197(10)
Authors: Rajamma, Rajasree K.; Paswan, Audhesh K.; Hossain, Muhammad M.

Exploring brand sabotage in retail banking
pp. 198-211(14)
Authors: Wallace, Elaine; Chernatony, Leslie de

The impact of intra-brand platform sharing on brand attractiveness
pp. 212-217(6)
Author: Olson, Erik L.

Consumer perceptions of bundles
pp. 218-225(8)
Authors: Nguyen, Adam; Heeler, Roger M.; Buff, Cheryl

Pricing strategies and firm performances under alliance brand
pp. 226-232(7)
Author: Yan, Ruiliang