Journal of Product and Brand Management

Developing new corporate understanding of an existing product
pp. 84-94(11)
Authors: Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis

Do product variants appeal to different segments of buyers within a category?
pp. 95-105(11)
Authors: Trinh, Giang; Dawes, John; Lockshin, Larry

Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention
pp. 106-114(9)
Authors: Souiden, Nizar; Pons, Frank

Brand leadership and product innovation as firm strategies in global food markets
pp. 115-126(12)
Authors: Gehlhar, Mark J.; Regmi, Anita; Stefanou, Spiro E.; Zoumas, Barry L.

Adoption of electronic medical records: the role of network effects
pp. 127-135(9)
Authors: Ayers, Douglas J.; Menachemi, Nir; Ramamonjiarivelo, Zo; Matthews, Michael; Brooks, Robert G.

Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategy
pp. 136-142(7)
Author: Akhter, Syed H.

Brand-name effects, segment differences, and product characteristics: an integrated model of the car market
pp. 143-151(9)
Authors: Baltas, George; Saridakis, Charalabos

The product strategy for seasonal products
pp. 152-153(2)
Authors: Pitta, Dennis A.; Scherr, Brandon G.

Social enterprises as consumer products: the case of vehicles for change
pp. 154-158(5)
Authors: Pitta, Dennis A.; Kucher, J. Howard