Journal of Product and Brand Management

Consumer centered "brand value" of foods: drivers and segmentation
pp. 4-16(13)
Authors: Gabay, Gillie; Moskowitz, Howard R.; Beckley, Jacqueline; Ashman, Hollis

Changing affective content in brand and product attributes
pp. 17-26(10)
Authors: Abbott, Marcus; Holland, Ray; Giacomin, Joseph; Shackleton, John

Impulse purchases of new products: an empirical analysis
pp. 27-37(11)
Authors: Harmancioglu, Nukhet; Finney, R. Zachary; Joseph, Mathew

A step-by-step process to build valued brands
pp. 38-49(12)
Authors: Boatwright, Peter; Cagan, Jonathan; Kapur, Dee; Saltiel, Al

Examination of satisfaction in cross-product group settings
pp. 50-59(10)
Authors: Broyles, S. Allen; Ross, Robert H.; Leingpibul, Thaweephan (Duke)

A longitudinal study on Australian online DVD pricing
pp. 60-67(8)
Authors: Li, Hongyi; Tang, Fang-Fang; Huang, Liang; Song, Fiona

Plaiting pricing into product categories and corporate objectives
pp. 67-76(10)
Authors: Kehagias, John; Skourtis, Emmanuel; Vassilikopoulou, Aikaterini