Journal of Product and Brand Management

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
pp. 425-435(11)
Authors: Pappu, Ravi; Quester, Pascale G.

Strategic megabrand management: does global uncertainty affect brands? A post-9/11 US/non-US comparison of the 100 biggest brands
pp. 436-451(16)
Authors: Suder, Gabriele; Chailan, Claude; Suder, David

Derivative beliefs and evaluations
pp. 453-462(10)
Authors: Sheinin, Daniel A.; Dubé, Laurette; Schmitt, Bernd H.

Customer satisfaction in the first and second moments of truth
pp. 463-474(12)
Authors: Löfgren, Martin; Witell, Lars; Gustafsson, Anders

Price bundling and framing strategies for complementary products
pp. 475-484(10)
Author: Arora, Raj

Price knowledge structures relating to grocery products
pp. 485-496(12)
Author: Pechtl, Hans

Fair price: research outside marketing
pp. 497-503(7)
Author: Maxwell, Sarah