Journal of Product and Brand Management

The performance benefits of being brand-orientated
pp. 372-383(12)
Authors: Wong, Ho Yin; Merrilees, Bill

A cross-national validation of the consumer-based brand equity scale
pp. 384-392(9)
Authors: Buil, Isabel; Chernatony, Leslie de; Martínez, Eva

Brand extension: the moderating role of the category to which the brand extension is found
pp. 393-402(10)
Authors: Seltene, Mehdi; Brunel, Olivier

Online satisfaction, trust and loyalty, and the impact of the offline parent brand
pp. 403-413(11)
Authors: Horppu, Marianne; Kuivalainen, Olli; Tarkiainen, Anssi; Ellonen, Hanna-Kaisa

Recognizing the rights of consumers as brand co-owners
pp. 414-415(2)
Author: Petty, Ross D.

Product innovation and management in a small enterprise
pp. 416-419(4)
Author: Pitta, Dennis A.