Journal of Product and Brand Management

Investigating antecedents and consequences of brand identification
pp. 293-304(12)
Authors: Kuenzel, Sven; Halliday, Sue Vaux

Global brand equity model: combining customer-based with product-market outcome approaches
pp. 305-316(12)
Authors: Wang, Haizhong; Wei, Yujie; Yu, Chunling

The dirt on bikes: an illustration of CART models for brand differentiation
pp. 317-326(10)
Authors: Lu, Jiang; Kadane, Joseph B.; Boatwright, Peter

Causal path modeling of grocery shopping in hypermarkets
pp. 327-340(14)
Authors: Shannon, Randall; Mandhachitara, Rujirutana

Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
pp. 341-352(12)
Authors: O'Cass, Aron; Choy, Eric

Price fairness
pp. 353-355(3)
Author: Diller, Herman

The effect of buyer's gender, risk-proneness, and time remaining in an internet auction on the decision to bid or buy-it-now
pp. 356-365(10)
Author: Shehryar, Omar