Journal of Product and Brand Management

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
pp. 368-376(9)
Authors: Cheng, Julian Ming-Sung; Chen, Lily Shui-Lien; Lin, Julia Ying-Chao; Wang, Edward Shih-Tse

Message framing strategies for new and mature products
pp. 377-385(9)
Author: Arora, Raj

Developing a stakeholder analysis to aid bio-based product innovation
pp. 386-400(15)
Authors: McDonald, Gael M.; Killerby, Shaun; Maplesden, Frances; Rolland, Deborah

Understanding price premium for grocery products: a conceptual model of customer-based brand equity
pp. 401-414(14)
Authors: Anselmsson, Johan; Johansson, Ulf; Persson, Niklas

Asymmetric quality-tier competition: an alternative explanation
pp. 415-421(7)
Author: Sivakumar, K.

Late bidding and the auction price: evidence from eBay
pp. 422-428(7)
Author: Hou, Jianwei

Branded generations: baby boomers moving into the seniors market
pp. 429-431(3)
Author: Dann, Susan

Selection as a new product development process: the case of Vertical Branding, Inc.
pp. 432-436(5)
Author: Pitta, Dennis