Journal of Product and Brand Management

An analysis of the repositioning of the "BMW Mini" brand
pp. 297-309(13)
Authors: Simms, C.; Trott, P.

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
pp. 310-320(11)
Authors: Henkel, Sven; Tomczak, Torsten; Heitmann, Mark; Herrmann, Andreas

Does Diageo make your Guinness taste better?
pp. 321-333(13)
Authors: Muzellec, Laurent; Lambkin, Mary

How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations
pp. 334-341(8)
Authors: Wu, Cochen; Yen, Yung-Chien

New consumers need new brands
pp. 342-347(6)
Authors: Burnett, John; Hutton, R. Bruce

Format effects in volume discounts to consumers
pp. 348-357(10)
Authors: Parguel, Béatrice; Pechpeyrou, Pauline De; Sabri-Zaaraoui, Ouidade; Desmet, Pierre

The current status of course offerings in pricing in the business curriculum
pp. 358-361(4)
Authors: McCaskey, Patrick H.; Brady, Donald L.