Journal of Product and Brand Management

Profiting from mega-trends
pp. 220-225(6)
Authors: Florin, Dave; Callen, Barry; Mullen, Sean; Kropp, Jeane

Putting the "brand" back into store brands: an exploratory examination of store brands and brand personality
pp. 226-235(10)
Authors: Beldona, Sri; Wysong, Scott

The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
pp. 236-246(11)
Authors: Hankinson, Philippa; Lomax, Wendy; Hand, Chris

Gray marketing and its impacts on brand equity
pp. 247-256(10)
Author: Chen, Hsiu-Li

Logical brand management in a dynamic context of growth and innovation
pp. 257-268(12)
Author: Logman, Marc

Antecedents to consumer reference price orientation: an exploratory investigation
pp. 269-279(11)
Authors: Yin, Tong; Paswan, Audhesh K.

A study of time limited price promotions
pp. 280-285(6)
Authors: Devlin, James; Ennew, Christine; McKechnie, Sally; Smith, Andrew

The case of "difficult" brands
pp. 286-287(2)
Authors: Harrison, Paul; Hartley, Nicole

The innovation challenge at Durable Surface Corporation
pp. 288-292(5)
Author: Pitta, Dennis