Journal of Product and Brand Management

Harnessing the power of consumer insight
pp. 76-81(6)
Authors: Florin, Dave; Callen, Barry; Pratzel, Mike; Kropp, Jeane

British grocers' brand extension in financial services
pp. 82-97(16)
Author: Laforet, Sylvie

Branding strategy and consumer high-technology product
pp. 98-111(14)
Authors: Hamann, Danilo; Jr, Robert L. Williams; Omar, Maktoba

Customers' willingness to purchase new store brands
pp. 112-121(10)
Authors: Zielke, Stephan; Dobbelstein, Thomas

A process model of brand cocreation: brand management and research implications
pp. 122-131(10)
Author: Boyle, Emily

Measuring reference price perceptions for new product categories: which measure is best?
pp. 132-141(10)
Authors: Lowe, Ben; Alpert, Frank

Processing fluency versus novelty effects in deal perceptions
pp. 142-147(6)
Authors: Kramer, Thomas; Kim, Hyeong Min

Building brand equity and share of heart at Nassau Valley Vineyards
pp. 148-151(4)
Author: Pitta, Dennis

Universities sell their brands
pp. 152-153(2)
Author: Bunzel, David L.