Journal of Product and Brand Management

The Supermalt identity: how Brixton-based Afro-Caribbean consumers construct a Danish malt beer brand as one of their own
pp. 5-15(11)
Authors: Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.; Juhl, Hans J°rn; Bruns°, Karen

Why buy second-best? The behavioral dynamics of market leadership
pp. 16-22(7)
Authors: Na, Woonbong; Son, Youngseok; Marshall, Roger

Television viewers' motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket
pp. 23-37(15)
Authors: Bennett, Roger; Ali-Choudhury, Rehnuma; Mousley, Wendy

Does image of country-of-origin matter to brand equity?
pp. 38-48(11)
Authors: Yasin, Norjaya Mohd; Noor, Mohd Nasser; Mohamad, Osman

The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases
pp. 49-58(10)
Authors: Herrmann, Andreas; Xia, Lan; Monroe, Kent B.; Huber, Frank

Advertised versus unexpected next purchase coupons: consumer satisfaction, perceptions of value, and fairness
pp. 59-69(11)
Author: Chatterjee, Patrali