Journal of Product and Brand Management

Young consumers and perception of brands in Hong Kong: a qualitative study
pp. 416-426(11)
Author: Chan, Kara

Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience
pp. 427-434(8)
Authors: Matzler, Kurt; Bidmon, Sonja; Grabner-Kräuter, Sonja

Is more information technology better for new product development?
pp. 435-441(7)
Authors: Durmusoglu, Serdar S.; Calantone, Roger J.; Sambamurthy, V.

An empirical examination of brand loyalty
pp. 442-449(8)
Authors: Jensen, Jan Møller; Hansen, Torben

Consumer price knowledge in Turkey - before and after the changeover of the national currency
pp. 450-457(8)
Authors: Schneider, Helmut; Schneider, Gülpinar Kelemci

Message framing effects on price discounting
pp. 458-465(8)
Authors: Gendall, Philip; Hoek, Janet; Pope, Tracy; Young, Karen

Universities: a prime example of branding going wrong
pp. 466-467(2)
Author: Jevons, Colin

New product introduction at TyRx Pharma, Inc.
pp. 468-472(5)
Authors: Amsbaugh, Pamela; Pitta, Dennis A.