Journal of Product and Brand Management

Product positioning based on search, experience and credence attributes using conjoint analysis
pp. 285-292(8)
Author: Arora, Raj

Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
pp. 293-305(13)
Authors: Silva, Rui Vinhas Da; Alwi, Sharifah Faridah Syed

Looks matter in developing consumer-brand relationships
pp. 306-315(10)
Authors: Hayes, J. Bryan; Alford, Bruce L.; Silver, Lawrence; York, Rice P.

Wowing the millennials: creating brand equity in the wine industry
pp. 316-323(8)
Authors: Nowak, Linda; Thach, Liz; Olsen, Janeen E.

An assessment of professional training for product managers in the pharmaceutical industry
pp. 324-330(7)
Author: Katsanis, Lea Prevel

Heterogeneity of consumer demand: opportunities for pricing of services
pp. 331-340(10)
Authors: Taher, Ahmed; Basha, Hanan El

Identifying patterns of customer response to price endings
pp. 341-351(11)
Authors: Wagner, Ralf; Beinke, Kai-Stefan